Establishing and implementing flexible pricing model of polyether amine

2019-12-04 16:30:42

In the promotion of polyether amines, we should pay attention to the interactive marketing of channels, regions and prices. For different regions, different levels of agents to give different price positioning and profit line. On the whole, the promotion concept is the principle of low price, high quality, master the main channel and regional volume.

In terms of marketing mode and marketing means, polyether amine can take the following measures:

1 Improve customer information management system and after-sales service. The enterprise should cultivate the market and subdivide the customer group and market. According to the nature of customers, the business will be subdivided, targeted to develop new customers, do a good job of maintaining the old customers, according to different needs of customers, take different sales strategies and service projects to meet customer needs to a large extent. The company carries out customer satisfaction survey, so as to grasp the customer demand and the satisfaction degree of the company in time.

2. Establish and implement flexible pricing model of polyether amine. In line with the principle of long-term cooperation, benefit sharing and risk sharing, we will further stabilize old customers and continuously develop new customers. In the determination of sales price, for a group of old customers, the flexible sales pricing mode is adopted to form a good business situation in which customers and enterprises share the risk of profit sharing.

3. Cultivate a strong and capable polyether amine marketing team. Most of the products of the project are directly sold by the enterprise to the market and customers. With the expansion of business scale, enterprises can continuously expand the market share of the company nationwide, and offset the impact of other enterprises by accelerating the development of new markets. At the same time, the sales staff should timely grasp the local market demand or create part of the market demand. Cultivate a high-quality marketing team to explore the market.

4. Assessment system linked with sales and payment collection. In order to reduce the risk of bad debts, enterprises can use the credit rating system to strengthen the evaluation of customer credit rating, so as to improve the accuracy of customer credit investigation and analysis and reduce the blindness of sales. At the same time, it is necessary to establish an assessment mechanism linking sales performance and payment collection, strengthen the economic responsibility system of sales personnel, and improve internal control so as to reduce the possibility of bad debts. In terms of sales mode, we should try our best to "clear both the silver and the goods" when conditions permit. For accounts receivable, the company organizes personnel to strengthen collection, timely collect payment and reduce the occurrence of bad debts.